THERABODY RETAIL EXPERIENCE
CASE STUDY
Late 2020
“THERAGUN was on the verge of becoming THERABODY, driven by the ambition to become a leader in the tech wellness space.”
“To fuel that growth, their strategy relied on an explosive extension into specialist retailers across different segments”
Late 2020 - THERAGUN was on the verge of becoming THERABODY, driven by the ambition to become a leader in the tech wellness space. To achieve that goal, they started acquiring companies; consolidating an ecosystem of products while shifting their attention from a niche customer to a broader market. To fuel that growth, their strategy relied on an explosive extension into retailers specialized across different industries.
At that point, they had started experimenting with retail; with one owned store in a mall and several points-of-sale at a partnering retailer. However, those in-store points of sale were not representative of the brand and its ambition to become a market leader - nor did they encourage product testing or raised awareness.
To persuade the retailers, the proposition had to elevate their retail environment and position them at the forefront of the tech wellness trend.
For their customers, the end goal was to create an engaging journey of product discovery and premium brand experience; a narrative centered around product demo and education.
Finally, Therabody needed a solution flexible enough to work within various footprints. One that could evolve over time, be customized to a specific segment, and easily scalable across North America and Europe.
This in-store concept was presented to Dick’s Sporting Good and following a warm reception, adapted and pitched to several other retailers:
A special concept was developed for Nordstrom’s high-end retail environment
What the team at Therabody is saying
“We met with DSG today and how do I say it went more than AMAZING!! THEY LOVED IT they want to put us in stores immediately with locations already mapped out. I can't thank you enough for such an incredible job.”
— Trent H. Design Director at Therabody
“I thoroughly enjoyed working with you and can’t speak highly enough of your talent and work ethic.”
— Colt B. Director of Business Development at Therabody
“It went AMAZING, Nordstrom was absolutely blown away - so truly THANK YOU. ”
— Marina T. Senior Retail Manager at Therabody
As we continued to pitch the concept to retailers, Therabody started discussion with their manufacturers to bring DSG’s
in-store PoS to life. Feedback from the manufacturer led us to tier the PoS into Good / Better / Best
Leading to the opening of their prototype point-of-sale at DSG’s Cerritos in June 21
