EXOS - FIT & PERFORM Streaming Studios
HELPING A DIGITAL STARTUP DEBUT ITS FIRST PHYSICAL PRESENCE IN THE RETAIL SPACE
A leader in corporate wellness, EXOS manages fitness centers for Fortune 100 companies.
Their business model was heavily disrupted by the pandemic, bringing them to develop their remote coaching programs : EXOS Fit and EXOS Perform.
Growing these programs required additional sets that they could use to stream and create content from.
Until now, they had only built simple white box studio. With the recent arrival of major player, like Apple Fitness, the space was becoming increasingly competitive.
They needed help to define how their new brand identity would materialize IRL, communicate the premium positioning of their services - and bring it all to life.
Creatively, the strategy was to lean towards the lifestyle aspect of the brand.
We’d create a space the users could find aspirational, breaking away from the common ‘grit & sweat’ gym language. Any technology would be integrated within the architecture of the room.
The lighter tones of the Fit classes contrast with the darker, more intimate Perform environment - creating separation between both program. To maintain a common identity they share a similar palette of meterials with treatments repeated accross, in different tones.
The warm wood tones create a welcoming environment while patterns and contrasting finishes give depth to the sets.
We added a second background to the FIT studio.
By changing the light scheme to EXOS blue, the room takes on a new aspect that can be used to propose energy-centric content.
