PELICAN sports
tradeshow identity
Exhibition Design
& Experiential
North America
2022
After a 2-years hiatus, Pelican International is back on the tradeshow floors.
For their sales team, these strategical events represent the opportunity to engage with buyers - from existing and potential retailers. They’re a key driver to generate sales and showcase the company’s core offering alongside their latest innovations.
Now the parent entity of eight companies, it’s the first time that Pelican will present its consolidated product line as to go-to solution for the water and nautical sports industry.
VISION
Create a tradeshow presence - and experience - that will stand out from the crowd
Position Pelican as world leaders within the water and nautical sports industry
Develop a solution that can be scaled to different footprints, reused and feature changing product offering
“good job everyone, this show has been productive for Pelican International - Despite 2 years without shows, a brand new team at Pelican International, you have been able to deliver a great booth at Denver. Our booth looked professional, boats display were great, inflatable section has been really popular and we had many great business meeting with customers in the special meeting room.“
Louis Levesque - Chief Marketing Officer, Pelican International
CREDIT
Client : Pelican International
Agency : Look Marketing
Project Manager : Julie Johnson
Manufacturer : BTWN Exhibits
CHALLENGES
Organize the product lines of eight companies into a cohesive experience
Support their consolidation process with a solution that will act as a bridge for 2022 yet still feel like a step-up
INSIGHTS
The industry is divided into four categories - Angler, Rush, Go & Explore. We found that they can be treated as individual verticals, scaled up, down or taken separately depending on the tradeshow Pelican is attending. Inflatable products, the fastest growing segment, are featured as their own category
For larger footprints, a structural element anchors the space visually - regrouping all the meeting and storage functions in the center. It creates an entry point to the booth from each side and a linear discovery experience where we control the narrative for each category
TRANSFORMATION
We’ve helped Pelican reinvent their tradeshow presence by reorganizing their offering into a cohesive experience that supports their brand narrative. With a impactful, yet cost-effective visual language, their products are now at the forefront - connected with the thrilling emotions of outdoor adventures.
Tradeshow presence before our intervention
IF YOU’D LIKE TO discuss HOW YOU CAN ACHIEVE SIMILAR RESULTS FOR YOUR BUSINESS,
CLICK HERE TO SCHEDULE A FREE STRATEGIC CALL.
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