THERABODY RETAIL EXPERIENCE

CASE STUDY

 
 

Late 2020

“THERAGUN was on the verge of becoming THERABODY, driven by the ambition to become a leader in the tech wellness space.”

 
 

“To fuel that growth, their strategy relied on an explosive extension into specialist retailers across different segments”

 

Late 2020 - THERAGUN was on the verge of becoming THERABODY, driven by the ambition to become a leader in the tech wellness space. To achieve that goal, they started acquiring companies; consolidating an ecosystem of products while shifting their attention from a niche customer to a broader market. To fuel that growth, their strategy relied on an explosive extension into retailers specialized across different industries.

 
 

At that point, they had started experimenting with retail; with one owned store in a mall and several points-of-sale at a partnering retailer. However, those in-store points of sale were not representative of the brand and its ambition to become a market leader - nor did they encourage product testing or raised awareness.

 

  • To persuade the retailers, the proposition had to elevate their retail environment and position them at the forefront of the tech wellness trend.

  • For their customers, the end goal was to create an engaging journey of product discovery and premium brand experience; a narrative centered around product demo and education.

  • Finally, Therabody needed a solution flexible enough to work within various footprints. One that could evolve over time, be customized to a specific segment, and easily scalable across North America and Europe.

 

This in-store concept was presented to Dick’s Sporting Good and following a warm reception, adapted and pitched to several other retailers:

 
 
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A special concept was developed for Nordstrom’s high-end retail environment

 
 
 

What the team at Therabody is saying

 
 

“We met with DSG today and how do I say it went more than AMAZING!! THEY LOVED IT they want to put us in stores immediately with locations already mapped out. I can't thank you enough for such an incredible job.”

— Trent H. Design Director at Therabody

 
 

“I thoroughly enjoyed working with you and can’t speak highly enough of your talent and work ethic.”

— Colt B. Director of Business Development at Therabody

 
 

“It went AMAZING, Nordstrom was absolutely blown away - so truly THANK YOU. ”

— Marina T. Senior Retail Manager at Therabody

 

 As we continued to pitch the concept to retailers, Therabody started discussion with their manufacturers to bring DSG’s
in-store PoS to life. Feedback from the manufacturer led us to tier the PoS into Good / Better / Best

 

Leading to the opening of their prototype point-of-sale at DSG’s Cerritos in June 21

 
 

After the initial retail pitch we began developing other verticals: hospitality, spa & health clubs - following a similar approach of a modular concept that can be adapted to the needs of different partners.

 

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