A lifelong dream
comes true
Hospitality
Restaurant & Brand design
Montréal, Canada
2020
Yaourti is owners Kleio & Theodoros’ life dream;
a place where they could share their passion for a Greek yogurt-based mediterranean diet, in an inspiring and welcoming environment.
01. Challenges & objectives
Market
1. In a competitive food scene, the brand needed an original voice to stand out while keeping its aspirational value.
2. With an unconventional offer; not really a restaurant, or a fast-food counter, nor a coffee - Yaourti blurrs the perception and had to be understood by its customers.
Business
3. Their first venture in the food business, they relied on us to guide them through the entire process.
4. We felt a responsibility using their lifelong savings to create something that had a real chance at success.
Location
5. Previously a clothing store,
we had to strip the place before we could bring all the new the services necessary to fully functional restaurant.
02. Design Proposition
The concept needed a simple yet unique environment to set their unconventional offer appart from the crowded food scene.
We embraced the traditional mediterranean language – with its vegetation, decorative wrought iron, ceramic pots, earthy roughcast, water fountains – and arranged it in a modern experience.
Bathed in generous sunlight, various types of seating welcome the guests. From a quick snack to a lingering coffee break.
“We embraced the traditional mediterranean language, and arranged it in a modern experience.”
03. Results
Following the opening, feedbacks from the customers were overwhelmingly positive – many of them praising the ambiance as a key part of their experience.
“The design of the space has magnetized everybody!!!
The first impressions are very positive and I wish I could take a video to show you some of the clients that come in and stay with their mouth open looking around! They are so amazed! Also, very important, the kitchen organization is perfect! Couldn’t have done it better, thank you also for that!”
